How can publishers resolve the seemingly conflicting goals of enabling more cross media publishing, cutting costs and reducing times to market?
The impact of the web and the on-line world has hit all publishers hard. Although multi-channel publishing has been a reality for years, alternative media formats, parallel production flows and simultaneous delivery to market are still seen as a tough challenge. As new players emerge on the market the competitive pressure increases, causing greater need for product differentiation and cost efficiency.
Many organizations continue to rely on separate, often isolated systems to manage the creation and delivery of content, but this is becoming increasingly burdensome in terms of operational expense and lack of agility to create new digital services to reach new customers. Efficient management and delivery of cross-media content requires a rethinking of business processes and the adaptation of new cost-saving technologies.
Profium Media Solution provides a new way to manage and distribute rich content for cross-media publishing.
Profium collects data – structured and unstructured – coming from multiple sources in diverse formats, and organizes it in a centralized database. The system takes advantage of the latest semantic technologies, making the system ideal for agile reuse and repackaging of content.
