Profium Sense™ Context Aware Services application is the smartest way to provide better services based on location, need and intent.
Sense empowers context-aware services that take the wants and needs of different users into account. These interests can be expressed with concepts relevant to these users while taking their physical points of interest into the equation. Sense™ intelligently deduces what, when and where the channel to the end user is served.
Context Aware Services is the simplest and most effective service in mobile environments where there is a clear and a predictable need for the end user. For example, Sense may alert the user that there is a high risk of pollen exposure on their children’s way to school. In business environments the context can be established from data which is scattered in several applications such as CRM and claims applications. Here Context Aware Services can help in fraud detection where rules can signal fraudulant customer behaviour.
Profium Sense™ enables great possibilities for contextual marketing. Instead of spam, users get relevant information based on their real-time location and profiled interests.
Profium & MTT Agrifood Research collaboration : Contextual digital service through a mobile application gives farmers timely and relevant information and links them with agricultural research experts.
TECHNOLOGY OF CONTEXT AWARE SERVICES
The underlying semantic technology of Profium Sense™ Context Aware Services (CAS) finds relevant contextual information.
Context Aware Services extends the core capabilities of Profium Sense with ontologies that allow encoding of user profiles which can be matched with incoming content streams in real-time. This enables proactive information services where the users can be notified of relevant information before they have time to be active information seekers.
Context Aware Services make use of the SPARQL geosemantic extensions available in Profium Sense™ for finding information, which is close to the user or is close to the user’s points of interest. These extensions are valuable e.g. for environmental applications.
Context Aware Services ships with a preconfigured geonames dataset.
Context Aware Services can also be configured to monitor RSS/ATOM blogs to input new blog entries as soon as they are published. Services can also be configured to monitor blogs on the Internet.
Use case example Insurance Fraud Detection, powered also by Profium Sense AI Rule Engine