One of the world’s leading news agencies uses Profium to enrich and manage its multimedia news reception and distribution.
AFP delivers news to media outlets and institutions worldwide in six languages, 24/7. As part of its digital transformation, AFP chose Profium Sense to enhance metadata quality and streamline classification for targeted news delivery.
Profium Sense automatically extracts metadata and classifies incoming text and multimedia materials in real time, ensuring fast and accurate searchability across AFP’s internal systems. The solution supports multilingual content and is tailored to AFP’s editorial workflows and metadata standards.
The partnership between AFP and Profium has lasted for over a decade, with continuous development to support evolving newsroom needs.
"Profium has consistently listened to our needs and constraints. Their team is responsive and always available. Profium is a trusted provider of highly reliable solutions, " says Benoit Naxos, the Director of Delivery Services at AFP.




