Rapala VMC logoProfium Sense will be configured with an ontology that supports Rapala’s business environment and it will be deployed on a centralized server where it serves Rapala’s global operations via secure connections to individual users.

“We are excited about Rapala as our new customer. We appreciate their advanced innovations and product brands on global markets which we can now support with our know-how in digital archiving.”, comments SVP of sales Mr. Janne Laakso.

Rapala VMC Corporation is one of the biggest players in fishing lure market, the group has the biggest distribution network, global production resources and the most wanted brands.

“Managing the brand, the products and IPR globally requires efficient network based contract and document management. We selected Profium for their competences and proven solutions.”, elaborates head of legal affairs Mr. Olli Aho.

Profium Sense digital archive English version will be installed early 2016 to production for Rapala global use. The semantic data model used by Profium Sense allows addition of new language versions very easily and it is very suitable for multi-lingual operational environment.


For more information please contact::

Profium Ltd, SVP of Sales, Janne Laakso, tel. +358 40 705 4216

Rapala VMC PLC, Company Counsel. Olli Aho, tel. +358 9 7562 540


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